It’s getting close to that time of year again – when everyone starts to talk about the ‘C’ word and looks forward to their two week break. Before you look forward too much t

Submitted by Helen Dowling on 01-12-2009

I had an interesting conversation with someone the other day about our newsletters. He said he received them and I asked him whether he found them useful. He said he did, but mentioned that 70% of wha

Submitted by Helen Dowling on 12-10-2009

Have you ever longed for people to knock on your door wanting to do business with you? Um – doesn’t often happen does it? Actually that’s not quite true. There is a way to get

Submitted by Helen Dowling on 07-10-2009

Advertising is one of those things that just about every small business owner considers at some point. After all, that’s how big companies promote their businesses, right? So, shouldn’t

Submitted by Helen Dowling on 01-10-2009

I was at a networking event the other day, explaining to someone what we did. In response, I received a smile back and the comment “well, marketing doesn’t really work anyway does it?â�

Submitted by Helen Dowling on 17-09-2009

If you’re just starting up in business, marketing is probably the most crucial element for you. Get this wrong and you don’t have a business. Get it right and you could take off like a r

Submitted by Helen Dowling on 03-09-2009

I was with a business contact of mine the other day and mentioned a project that we were working on for a client of ours. To my surprise he said to me, “I didn’t know you did that!”

Submitted by Helen Dowling on 26-08-2009

If you’re going to take the time and trouble to write an article, I’m a big believer that you should try to re-use it as many times as you possibly can. Apart from the reason you’

Submitted by Helen Dowling on 16-08-2009

August is traditionally a time when things go quiet for a lot of businesses as potential customers get back into the swing of things. When you need customers fast though, knowing that is no help at al

Submitted by Helen Dowling on 05-08-2009

Guerilla Marketing is a strange term, and is used differently by different people and actually is really about doing your marketing smarter. So first a question…..what do we all do when the eco

Submitted by Jessica on 02-08-2009

It’s business awards season again – the time when just about every company out there launches an award. Do you enter them? If you don’t, here’s why you should. Firstly, i

Submitted by Helen Dowling on 24-07-2009

Branding your business will not only set you apart from the crowd - done right, it will enable you to lead the crowd. If you’re a small business, it’s a perfect way to steal the limeligh

Submitted by Stephanie Hale on 13-06-2009

So, were you, like me gripped to the Apprentice final last weekend? I don’t know about you, but I was routing for Kate who I thought developed the best product and executed better than Yasmina.

Submitted by Helen Dowling on 09-06-2009

Is it just me, or does there seem to be a new breed of people out there – I’m noticing them when I’m driving around. Several times over the last few months, I’ve had people

Submitted by Helen Dowling on 15-05-2009

This morning I received an email from a contact of mine. It went something along the lines of “Just listened to your new audio. I have some feedback if you are interested.” Oh dear, I thou

Submitted by Helen Dowling on 06-05-2009

How many business cards have you gathered since you’ve been in business? I’ve seen business owners with hundreds if not thousands of business cards stored in card boxes, in jacket pocket

Submitted by Helen Dowling on 23-04-2009

About 6 months after I started in business, I remember attending a sales course. I had one specific question and to my utter frustration, it wasn’t answered on this course. You see, I had been

Submitted by Helen Dowling on 02-04-2009

Even networking has rules regarding etiquette. And so it should. The idea is to gain more referrals for your business, not scare people away. So whether you’re a novice or an old hand at workin

Submitted by Lauretta Wright on 23-03-2009

There are roughly 500 million searches performed every day. 88% of that traffic comes from the top 4-5 search engines, Google, Yahoo, Ask and MSN. Did you know that 11 times more websites are found th

Submitted by Elke Bretz (Simplicity In Marketing) on 13-03-2009

Reputation in business is everything. It helps you build trust and credibility with your customers and contacts; it can help persuade someone to buy from you if they’re not sure and it’s

Submitted by Helen Dowling on 08-03-2009