A new boutique lifestyle and wealth management service was launched this week by Anna Sofat, former Managing Director Fiona Price & Partners and a life-long champion of bespoke financial advice for women.

It is a unique prospect in the personal finance arena, seeing wealth as a tool for happiness and inspiration and not just a series of value-drive numbers.

Women generate and control more wealth than ever before and Addidi serves to address the needs of this market.  Addidi's aim is to become the trusted resource to whom women can delegate everything to including arranging the car insurance, sorting the electrcity bills and much much more.

Addidi meaning "we inspire" in Latin, allows its female members to focus on their aspirations and desires but also more crucially on doing what they enjoy and doing it well.

For further information see www.addidi.com